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Opinions: Why Personal branding is essential in this Digital World by R.Susanna Celsia ?

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Personal branding is one of the most efficient and prominent parts of marketing and branding Creating a showcase of your vision, abilities, and what you are willing to offer to your clients as a personal brand is powerful to empower and handle a brand that is built from it.

Personal branding is simply building your portfolio and your professional image with your work experience, achievements, and the
uniqueness and vision behind what you have to offer as a professional. One of the biggest flaws in our existing system is to fit a person into certain qualifications to be considered eligible for a job; qualifications should be the minimum standard but sometimes turns into a limitation and restriction or a pre- defined idea into which we mold ourselves Not only in arts but in every field, uniqueness is something we can not look over, every person has their unique set of talents and abilities which are used for a common purpose. Although the purpose or the problem and need is common to all employees, the solution is a common solution and service that is agreed upon by a set of people but the approach and what we have to offer is varied and self-branding is the best way to represent who you are, apart from the general qualifications.

Opinions: Why Personal branding is essential in this Digital World by R.Susanna Celsia ?

It is the best way to represent the purpose and passion that you have towards a certain profession and your approach It also serves as a great platform to showcase important achievements, milestones, and experiences which opens a highway of opportunities and also enables the recruiter to choose employees not just by their qualifications but beyond it And it opens up a way to narrow down the specifications of a particular shared vision and skill in need.

Also, when a person has skills and projects in multidiscipline, self-branding comes into great use where one can expand their territory in the business world unrestricted to a single domain but can represent themselves and also as a multidisciplined with a single profile
which opens ways of beautiful interconnections as well. In conclusion, self-branding is a powerful tool that is accessible to anyone and can be a game changer not only in one’s personal career growth but also in recruitment, selection, and overall building of businesses and organizations for the betterment

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